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All media work. But the trends are pointing in once direction. TV is cost prohibitive, newspapers are declining dramatically and billboards have a minimal window to make an impact. The answer lies in a combination of radio and digital media.
The answer is not reach or frequency although they are important, The key is the creative message. The art of positioning is to find something that you do that no one else does. Its your unique selling proposition.
As other traditional media are declining, radio continues to keep and grow audiences year over year. Almost 90%of Canadians listen to the radio each week. And radio offers optimal targetability and the opportunity to tell your story.
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